I found an interesting read concerning storytelling and the business world. The International Association of Business Communicators (IABC) surveyed 345 of its members to find out how business people use storytelling in their organizations to encourage employees. Since it is common for PowerPoint, newsletters and memos to be used for communicating information such as facts and statistics, storytelling may be incorporated to reach the intended audience.
Storytelling provides a way to share information in motivating ways. Stories bring forth emotions. They are less structured (unlike a bulleted list). They help listener’s connect through their prior experiences and make associations.
The largest obstacle found to using stories is lack of time to collect stories and resources from whom the stories may be derived.
The article was very interesting. It offered additional information as to how stories connect people and story strategies for the business world.
If we are teaching future children who will participate in the business community as adults, should we not also teach them the importance of storytelling? Allowing them to share true stories that are discovered through interviewing someone would be a good experience for students’ preparation and participation in good communication practices.
Ioffreda, A., & Gargiulo, T. (2008). Who’s telling stories? Communication World, 25(1), 37-39.